Your printed materials are a valuable part of your promotional strategy.

For vivid, high-quality images, packaging and marketing materials, you need the support of a professional printing services team. However, if you’ve never worked with printing pros before, it can be difficult to know what you need to look for in your local marketplace.

As a national printing communications business, Immij is here to help companies across Australia to find the printing services that are best-suited to their needs.

We’ve put together this quick guide to make sure that you can make an informed decision about your printing strategy.

I think it’s important people see themselves as potential customers so as to put them in the position of their end users.

Many new and growing companies make the mistake of thinking that experience isn’t crucial when they’re choosing the right printing services. However, it’s worth noting that professional printing isn’t the same as simply pressing a button on your computer back home. You need expert support to make sure that your images print correctly every time. After all, a blurry or misaligned image can harm your reputation, and your chances at conversion.

In today’s ever-evolving world, it’s important to make sure that you protect your brand’s reputation, and appeal to a changing generation of customers. For most companies, this means making sure that they invest in printing services that are both effective, and good for the planet. Fortunately, printed materials don’t have to be all about chemicals and waste.

When you’re choosing a printing services team to guide you through the creative process, it’s important to find someone you can trust. To some extent, this means that you need to choose a printing team that’s punctual and reliable. This will ensure that they’re on-hand to answer any questions you might have along the way.

However, it also may be helpful to choose a printing company that has worked with similar organisations in your industry before. The more your team knows about your company and its requirements, the easier it will be for them to make suggestions that may help your materials to stand out. For instance, if you’re in the education industry, your printing team might suggest that you use lenticular printing to make your direct mail strategies pop. On the other hand, companies in the horticultural space will need labels that are weather-proof and resilient.